Website or Blog: Fighting ad Fraud With New Defenses

Website or Blog: Fighting ad Fraud With New Defenses, https://www.fraudswatch.com/website-or-blog-fighting-ad-fraud-with-new-defenses/, Google announced a new defense against “fake traffic” (aka “botnets”) In continuation of our efforts to combat ad fraud, we announced further improvements to our ad fraud protections for marketers. Our new, automated filter can identify and filter traffic from three of the top advertising botnets even after botnet owners change how they behave. Marketers can now be more assured they’re spending their ad budget on legitimate publishers.

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